Trade show season is a prime opportunity for businesses to showcase their talents, connect with potential clients, and stay on top of industry trends. However, success at trade shows doesn’t happen by chance– not with a cute giveaway. It requires … Continued
At SweetWater, we’ve embraced one impactful trend gaining popularity: setting a “Word for the Year.” This practice of choosing a word creates a sense of cohesion and helps align our goals under a unifying theme to create a baseline for … Continued
Thanks to social media, how we share information in 2023 looks different from how we shared information in 2003. The ability to spread information about a particular topic isn’t just limited to how many people you can call on the … Continued
Guest post by Dr. Ryan Weber Many companies use podcasts to humanize their brands, connect with potential customers, and offer value-added content. For instance, Morgan Stanley’s Access and Opportunity podcast, which interviews people involved in inclusive innovation, has published 74 … Continued
Creating a Great Website It might feel overwhelming trying to get your business or organization’s website ready for visitors. What kind of website do you need? And what will turn potential customers into ones that actually engage? Today, we’ll discuss … Continued